Hi there!

I’m Christine, but often go by my last name, Cassis [pronounced ka-sees]. I’m a storyteller, strategist, and community builder based in San Francisco. I specialize in content & editorial direction, data storytelling, social amplification, and digital engagement.

My superpower is my ability to quickly assess and organize concepts, producing elegant solutions to complex marketing problems. With more than 12 years experience as a storyteller and strategist, I’ve worn many hats—dabbling in everything from agency life to newsrooms—growing the digital footprint and communities of global platforms & brands such as Pinterest, Reddit, Google, and Archewell Foundation.

I bring a depth of editorial experience to the table, while creating the framework for data-driven decision-making, when helping brands take calculated risks in the development of voice, visibility and engagement online.

I like to problem solve and lead teams to build results-driven, impactful, efficient and creative work. I’m also a freelance writer published by MTV, AOL, Rolling Stone and The New York Times.