Discuss and discover TV with Reddit

We’re delivering some fresh insights about the most passionate television fans on the Internet, just in time for the return of some of your favorite shows this fall.

TV on Reddit at-a-glance

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Whether you’re looking to discover fresh content to binge-watch or want to discuss the latest mind-bending episode of Westworld, redditors have got your back. Home to the most passionate television fans on the Internet, Reddit has more than 47M users who discuss and frequently advise others on shows. According to internal audience data, by the numbers, Reddit has…

  • 24M+ monthly unique pageviews to r/Television

  • 47M+ users frequently advise others on TV shows

  • 65M+ users live in heavy viewing TV households

As evidenced by Reddit’s many active communities, both TV and streaming, redditors are heavy leaned-in watchers: From survey data, we know that nearly half (47%) of redditors watch 10+ hours of TV per week. Not only that, but they are active contributors to the larger TV community on Reddit, with 63% of television fans on Reddit subscribing to their favorite show’s subreddit. 

No show or genre is off-limits!

Every show has a fanbase on Reddit, from Game of Thrones to RuPaul’s Drag Race. Here are the the top community by unique reach, according to our internal audience data 2018 – YTD.

And according to comScore, on any given week, redditors are likely to watch the following genres:

  • 40% watch drama

  • 37% watch comedy

  • 24% watch reality

  • 32% watch news programs

  • 22% watch cartoons

Discuss and discover new shows

Reddit provides an intimate space for people to talk about TV, but it’s also a place where users go to discover new shows. And because redditors self-select by subscribing to the communities they care about most, where they engage in in-depth conversation, they are viewed as experts. In fact, according to a Reddit audience television survey, users rank the site 2nd only to in-person conversation and first for discovery of what to watch next.

Where do Reddit users go most often to talk about their favorite shows? (Source: Data from surveying Reddit’s TV communities.)

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*Other: Facebook (2%), Twitter (2%), comments on blogs (2%), comments on News sites (2%), Instagram (1%)

Where do Reddit users tend to learn about new shows to watch?

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*Social: Twitter (3%), Facebook (2%), Instagram (1%)

Who do Reddit users trust most to recommend new shows?

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*Other: Social networks (5%), Streaming platform recommendations (4%), TV blogs (3%), Cable provider recommendations (2%)

Influence on the broader conversation

Beyond being home to the most passionate television fans online, Reddit has a track record of influencing the broader conversation. The fandom of redditors is unmatched, which is why the hit shows like Westworld turn to Reddit for everything from development of the show’s marketing strategy and even plot twists.

So next time you’re looking to Netflix and chill, be sure to hit up the sub of your favorite show for the ultimate second-screen experience.